Leaders for Social and Political Change - 1007 Words

Leaders for social and political change Michelle Clark WGU Themes in U.S. and World History GKE August 1, 2013 Leaders for social and political change Over the course of history, there have been many battle stories, both political and social of how nations have become what we know today. Among these stories are those of social injustices, hatred, and racism, as well as personal and political struggles. From the many injustices our predecessors have overcome, leaders have emerged. Individuals who will forever be revered by millions and will hopefully continue to inspire our youth. Nelson Mandela and Reverend Martin Luther King Jr. are two leaders that have greatly impacted not only their country, but the world. Both of these†¦show more content†¦Like Nelson Mandela, Martin Luther King Jr. also had a vision of racial equality. He was a Baptist minister that led the non-violent American Civil Rights Movement from December 1955, until April 4, 1968. At the time of the civil rights movement segregation was prevalent in the southern United States. Blacks and whites were valued differently and considered a different class fro m one another. They did not share the same rights, and black Americans were treated unfairly. The most significant political change that occurred as a result of the actions of Dr. Martin Luther king Jr. was the legislature that passed the American Civil Rights Act in 1965. It was through this act that racial discrimination was eliminated, and made illegal. Finally black American people were afforded the same rights as white Americans. The right to education, public transportation and non-discrimination in the workplace was a reality, all because Dr. Martin Luther King Jr. would not give up, and persevered until the American Civil Rights Act was passed. This legislature allowed for the most significant social change of all, the end of segregation, which is directly the result of the actions of Martin Luther King Jr. In Dr. King’s own words, â€Å"The American racial revolution has been a revolution to â€Å"get in† rather than to overthrow. We want to share in the Ame rican economy, the housing market, the educational system and the social opportunities† (King Jr., 1966, p. 3). His dream is a realityShow MoreRelatedThe Rise Of The Revolution1063 Words   |  5 PagesConflict is almost inevitable, as human beings have had a tendency to thirst for power since the beginnings of civilization. With the rise of monarchies, the â€Å"divine right of kings†, and social caste systems, disgruntlement with the government from subjected citizens is probable. A mean for substantial and exponential changes to the â€Å"system† is by way of revolution. 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Politic is unique in all places: different country and state may have different types of ruling systemRead MoreYouth Voter Turnout Could Change Election Outcome : Pollster, By Joan Bryden850 Words   |  4 PagesIn her article, â€Å"Higher Youth Voter Turnout Could Change Election Outcome: Pollster,† Joan Bryden argues that political leaders do very little to engage youth in upcoming elections. Currently, political leaders are focus mostly on older voters who do vote, rather than younger voters who are looking for more change. By only focusing on those who do vote, politicians fail to see how younger voters are more keen on change occurring in their society. As a result, younger voters do not understand whatRead MoreProgressivism : A Wide And Varied Movement Essay1332 Words   |  6 Pagesmovement that changed American values and lifestyles having everlasting impact on American history. 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Since the mid-20th century, non-violence and civil disobedience become the main form of social changeRead MoreAntigone s Actions Cause A Political Change1294 Words   |  6 Pages It is often supposed that Antigone’s actions cause a political change in the government; Creon will become a new and improved leader after the tragedies he had to suffer through. While some may argue that Antigone’s actions cause a political change in the government, ultimately there is no revolution because the leader never changes. After seeing his wife dead, Creon says, â€Å"I killed her, I can own no alibi: The guilt is wholly mine† (Sophocles 28). This quote shows how guilty Creon feels about theRead MoreEleanor Roosevelt as a Leader845 Words   |  4 PagesHeroes and leaders have long had a popular following in literature and in our own imaginations. 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A Glossary of Popular Computer Terms in German

Traveling to Germany during the digital age means that you will not only need to know the German words to use in a restaurant or a hotel but the terminology associated with computers and technology. German Words Related to Computers Brush up on popular computer terms in German with this glossary. The words are in alphabetical order. A - C address book (email)   s Adressbuch answer, reply (n.)  e Antwort,  e-mail abbrev.  AW:  (RE:) at sign []   r Klammeraffe,  s At-Zeichen Although the German for (at) as part of an address should be bei (pron.  BYE), as in: XYX bei DEUTSCH.DE (xyzdeutsch.de), most German-speakers pronounce as et — mimicking English at. attachment (email) (n.)   r Anhang,  s Attachment back, previous (step, page)   zurà ¼ck bookmark  n.  Ã‚  s Bookmark,  s Lesezeichen browser   r Browser  (-),  r Web-Browser  (-) bug (in software, etc.)   r Bug  (-s),  e Wanze  (-n) cancel (an operation)  v.  Ã‚  (eine Aktion)  abbrechen caps lock   e Feststelltaste check ones email   die E-Mail abrufen compose (an email message)   (eine Mail)  schreiben computer   r Computer,  r Rechner connection   r Anschluss,  e Verbindung continue (to next step, page)   weiter  Ã‚  back, return (to)   zurà ¼ck copy  n.  Ã‚  e Kopie  (-n)  Ã‚  a copy   eine Kopie  (EYE-na KOH-PEE)copy  v.  Ã‚  kopieren cut (and paste)   ausschneiden  (und einfà ¼gen) D - J data   e Daten  (pl.) delete (v.)   là ¶schen,  entfernen download (n.)   r Download, (pl.)  die Downloads,  e ÃÅ"bertragung  (email) download (v.)   runterladen,  herunterladen,  downloaden,  Ãƒ ¼bertragen  (email) draft (email) (n.)   r Entwurf drag (to) (v.)   ziehen (auf) email/e-mail (n.)   e E-Mail  (eine E-Mail senden),  die/eine Mail,  e E-Post  Ã‚  email messages (n., pl.)   die Mails  (pl.)  Ã‚  new messages (n., pl.)   neue Mails  (pl.)  Ã‚  sort messages (v.)   die Mails sortieren  Ã‚  unread mail/messages (n., pl.)   ungelesene Mails  (pl.) Das E-Mail? Some Germans may tell you that email in German is  das  rather than  die.  But since the English word stands for  die E-Post  or  die E-Post-Nachricht, its difficult to justify  das. Dictionaries say its  Ã¢â‚¬â€¹die  (feminine). (Das Email  means enamel.) email/e-mail, send email (v.)   e-mailen,  mailen,  eine E-Mail senden email address (n.)   e E-Mail-Adresse email messages (n., pl.)   die Mails  (pl.),  die Benachrichtigungen  (pl.) emailbox, e-mailbox, mailbox (n.)   r Postkasten,  e Mailbox  Ã‚  in-box (n.)   r Eingang,  r Posteingang  Ã‚  out-box (n.)   r Ausgang,  r Postausgang enter (name, search term) (v.)   (Namen, Suchbegriff)  eingeben,  eintragen enter/return key   e Eingabetaste error   r Fehler  Ã‚   error message   e Fehlermeldung escape key   e Escapetaste folder, file folder   r Ordner,  s Verzeichnis folder (directory) list   e Ordnerliste,  e Verzeichnisliste hack (n.)   r Hack hyperlink, link   r Querverweis,  r Link,  r/s Hyperlink image   s Bild  (-er) in-box (email)   r Posteingang install (v.)   installieren instructions   e Anleitungen,  e Anweisungen  Ã‚  Follow the instructions on the screen.   Befolgen Sie die Anweisungen auf dem Bildschirm. insufficient memory   ungenà ¼gender Speicher,  nicht genà ¼g Speicher(kapazità ¤t) Internet   s Internet ISP, Internet service provider   r Provider,  der ISP,  r Anbieter junk mail, spam   die Werbemails  (pl.) K - Q key (on keyboard)   e Taste keyboard   e Tastatur laptop (computer)   r Laptop,  s Notebook  (The German terms  r Schoßrechner  or  Tragrechner  are rarely used.) load (v.)   laden log in/on (v.)   einloggen  Ã‚  hes logging in  er loggt ein  Ã‚  she cant log in  sie kann nicht einloggen log out/off (v.)   ausloggen,  abmelden link (n.)   r Querverweis,  r/s Link link (to) (v.)   verweisen (auf)  accus.,  einen Link angeben link, combine, integrate   verknà ¼pfen mailbox   e Mailbox  (computers and email only) mailing  n.  Ã‚  s Mailing  (mass mailing or mail shot) mailing list   e Mailingliste mark (as read)  v.  Ã‚  (als gelesen)  markieren memory (RAM)   r Arbeitsspeicher,  r Speicher  Ã‚  amount of memory  e Speicherkapazità ¤t  Ã‚  insufficient memory  ungenà ¼gender Speicher  Ã‚  not enough memory to load image  nicht genug Speicher, um Bild zu laden menu (computer)  s Menà ¼Ã‚  Ã‚  menu bar/strip  e Menà ¼zeile/e Menà ¼leiste message (email)   e Nachricht,  e Mail  (eine Mail)  Ã‚  email messages   die Mails  (pl.)  Ã‚  new messages   neue Mails  (pl.)  Ã‚  sort messages   die Mails sortieren  Ã‚  unread messages   ungelesene Mails  (pl.) message (notice)   e Meldung  (-en)  Ã‚  message window  s Meldungsfenster mouse (mice)   e Maus  (Mà ¤use)  Ã‚  mouse click   r Mausklick  Ã‚  mouse pad   e Mausmatte  Ã‚  right/left mouse button  rechte/linke Maustaste monitor  n.  Ã‚  r Monitor online  adj.  Ã‚  online,  angeschlossen,  verbunden open  v.  Ã‚  Ãƒ ¶ffnen  Ã‚   open in new window   in neuem Fenster à ¶ffnen operating system   s Betriebssystem  (Mac OS X, Windows XP, etc.) page(s)   e Seite  (-n)  Ã‚   page up/down (key)  Bild nach oben/unten  (e Taste) password   s Passwort,  s Kennwort  Ã‚   password protection   r Passwortschutz  Ã‚   password protected   passwortgeschà ¼tzt  Ã‚   password required   Passwort erforderlich paste (cut and paste)   einfà ¼gen  (ausschneiden und einfà ¼gen) post (v.)   eine Nachricht senden/eintragen  Ã‚   post a new message   neue Nachricht,  neuer Beitrag/Eintrag power (on/off) button   e Netztaste power cord   s Netzkabel press (key) (v.)   drà ¼cken auf previous - next   zurà ¼ck  -  weiter previous settings   vorherige Einstellungen  (pl.) printer   r Drucker print cartridge(s)   e Druckpatrone(n),  e Druckerpatrone(n),  e Druckkopfpatrone(n) program (n.)   s Programm R - Z restart (program)   neu starten return/enter key   e Eingabetaste screen (monitor)   r Bildschirm scroll (v.)   blà ¤ttern search (v.)   suchen search engine   e Suchmaschinesearch form   e Suchmaske settings   die Einstellungen  (Pl.) shift key   e Umschalttaste shortcut  s Schnellverfahren,  r Shortcut  Ã‚  as a shortcut  im Schnellverfahren shut down, close (application)   beendenshut down (computer)   herunterfahren  (...und ausschalten)  Ã‚  the computer is shutting down  der Computer wird heruntergefahren  Ã‚  restart  neu starten space key   die Leertaste spam, junk mail (n.)   die Werbemails  (pl.) spell check (a document)   e Rechtschreibung  (eines Dokuments)  prà ¼fenspell-checker   e Rechtschreibhilfe,  r Rechtschreibprà ¼fer  (-) start (program) (v.)   starten  Ã‚  he starts the program  er startet das Programm  Ã‚  restart  neu starten subject (re:)   r Betreff  (Betr.),  s Thema  (topic) subject (topic)   s Thema submit (v.)   absenden,  senden,  einen Befehl absetzen  Ã‚  submit button  r Submit-Knopf,  r Sendeknopf system   s Systemsystem requirements   Systemvoraussetzungen  pl. tag  n.  Ã‚  s Tag  (HTML tag - not to be confused with  r Tag   day) text   r Text  Ã‚   text box   r Textkasten,  e Textbox  Ã‚   text field   s Textfeld  (-er) text message   r SMS  (see SMS for details) thread (in a forum)   r Faden tool   s Tool  (-s),  s Werkzeug  (-e)toolbar   e Toolbar  (-s),  e Toolleiste  (-n) transfer, download  v.  Ã‚  herunterladen  (email, files) transfer, move (to a folder)   verschieben trash  n.  Ã‚  r Papierkorb,  r Abfalleimer troubleshoot   Fehler beheben turn on, switch on   einschalten  Ã‚   Turn on your printer.   Schalten Sie den Drucker ein. underline  n.  (_)  r Unterstrich update  n.  Ã‚  e Aktualisierung  (-en),  e Änderung  (-en),  s Update  (-s)  Ã‚   last update (on)   letzte Änderung  (am) upgrade  n.  Ã‚  s Upgrade  (-s) user   r Anwender,  r Benutzer,  r Nutzer,  r User  Ã‚   user I.D.   s Nutzerkennzeichen  (-) virus   s/r Virus  (Viren)  Ã‚   Trojan horses, viruses, worms   Trojaner, Viren, Wà ¼rmervirus scanner   r Virenscanner  (-) Wi-Fi   s WLAN  (pron.  VAY-LAHN) - Wireless LAN (local area network)Note: In the U.S. and many other countries, Wi-Fi is used as a synonym for WLAN, although technically the term is a registered trademark related to the WECA (Wireless Ethernet Compatibility Alliance) organization that developed the Wi-Fi standard and the Wi-Fi logo. See the  Wi-Fi Alliance  site for more. worm (virus)   r Wurm  (Wà ¼rmer)  Ã‚   Trojan horses, viruses, worms   Trojaner, Viren, Wà ¼rmer

Effective Communication And Customer Service - 1047 Words

Communication plays a big role in our everyday life. Without communication we would not succeed in everyday life. Communication is everywhere regardless if it is talking or body jesters. We are going to learn the main factors for good communication whether that be face-to-face or over the phone. I will talk about Effective communication in customer service, Customer service skills that every employee needs, and 10 ways to communicate effectively. Did you know that there is an effective way to communicate in any business? There are several ways to communicate with others. Mainly we speak to them face-to-face or over the phone either way you need to know the proper way to do so. You have customer service workers who are trained to be effective to customers if the service issues arise. â€Å"In dealing with customers, communication is essential, whether it is face-to-face, over the phone, via email or, increasingly, through online channels.† (Effective comm) As a customer servi ce employee you must have these understandings to make it professional; strong communication and problem solving skills. Those my friend are the key factor to be successful. Situations involve so many different challenges in very job. Just be ready to hit them head on and focus on the facts. When you answer the phone be professional about it don’t wreck the call with the wrong impressions. For example: â€Å"They are still at lunch, They are not in yet, He’s popped out†, (guide) those are some ways not toShow MoreRelatedEffective Communication Skills for Good Customer Service2128 Words   |  9 Pages EFFECTIVE COMMUNICATION SKILLS FOR GOOD CUSTOMER SERVICE PRESENTED BY OLUWASEGUN JAMES TABLE OF CONTENTS Table of Contents Page Title Page 1 Table of Content Read MoreCustomer Experience Management At The Food And Beverage Staff1691 Words   |  7 Pagesexperiences of service recovery. Service recovery is important in managing negative moments of truth to achieve high service standards. However, to achieve high service standards, effective communication and teamwork are competencies that all Food and Beverage attendants should possess. In addition, staff training programs can assist in ensuring that all staff members have these attributes to achieve high service standards. 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This communication plan derives from the company’s business plan and is aligned with the overall objectives of the organization. The first and most important task to be able to design an effective communication plan, is for the responsible team to evaluate the company’s goals and objectives for the period encompassing the plan and be able to correlate the plan

animal testing essay - 1139 Words

Animal testing can be defined as the process of using animals in experiments. Normally the research such as biomedical researches, drug tests and toxicology tests are conducted in universities, medical schools, and pharmaceutical companies. Scientists use many types of animals in their experiments such as guinea pigs, hamsters, gerbils, monkeys, chimpanzees, rats, mice, dogs and cats. Around 50-100 millions vertebrates are used in experiments annually and in United States, the number of rats and mice used are 20 million annually. The articles that are going to be discussed in this piece of writing are, â€Å"Animal Testing A Necessary Research Tool, for Now† written by Dr. George Poste and â€Å"Of Mice Or Men, The Problems With Animal Testing†Ã¢â‚¬ ¦show more content†¦Similarly the writers of the both articles agree that new ways should be found to replace animal testing. The writer of the first article, Poste says that the ideas of replacing animal testing with another ways are compelling since it could save hundreds of millions of dollars in facilities and personnel costs. Similar to Poste’s point, the writer of the second article, Allen also agrees with the idea of finding new ways to replace animal testing. He suggests the scientists to use transgenic mice with genes knocked out, inserted, or imported from the human genome. It can give better result since the present of human genome in the animal. On the contrary, both articles have their own differences. In the article â€Å"Animal Testing A Necessary Research Tool, for Now†, the writer strongly believes that animal testing saves lives; however the writer in the second article says that the result got from the testing is not applicable to humans. Poste writes that animal testing is needed and important for human and animal health. He adds that it also plays important role in medical advance. 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When it comes to the needless torture of animals that we claimRead MoreEssay on Animal Testing1728 Words   |  7 Pagesâ€Å"twenty-five million and 30 million† animals are exploited in experiments; â€Å"half are only used through education† (Donna 7). â€Å"A 40% is applied in basic research, the 26% for drug development, a 20% are examined for products, and the 14% that is left is applied on education and miscellaneous† (Donna 5). The inhumane cruelty affects the innocent creatures. Animals should only be used for education, and research purposes. Therefore, regulations must increase on animal protection. Increasing policiesRead MoreEssay on Animal Testing798 Words   |  4 PagesEvery year, animals are subjected to cruel and unnecessary experimentation. According to the USDA, â€Å"between 1990-1997 research labs registered with the USDA reported killing at least 12,895,885 dogs, cats, primates, guinea pigs, hamsters, rabbits, bears, armadillos, squirrels, wild rodents and other species. This doesnt include non USDA registered labs† (â€Å"Wikianswers†). Lab animals are cut up and tortured to death all in the name of science. How can we as fellow animal species continue to allowRead More Animal testing Essay865 Words   |  4 PagesUse of animals for Laboratory Testing There has been an on going debate on whether to use animals for laboratory testing. There are people now saying the use of animals in laboratory testing is not necessary and there are other alternatives. Many of these people claim the tests that are performed on the animals are not particularly valid. On the other hand, others claim that laboratory testing has been depended on animals to achieve medical advances. Whether or not the use of animals in laboratoryRead More Animal Testing Essay710 Words   |  3 Pagesanimal testing â€Å"Beauty without cruelty† is the outcry that can be heard from animal right activists around the world. The FDA does not require companies to perform tests on animals but if the cosmetic product contains chemicals that can be seen as toxins, testing becomes a necessity. There are currently thirteen safety tests that are performed on animals. Anti-testing activists deem these unnecessary and consider them to be cruel. â€Å"Fourteen million animals are used currently in the U.SRead MoreEssay on Animal Testing676 Words   |  3 PagesAnimal Testing In the 1880’s, Louis Pasteur conducted one of the most unpleasant series of animal experiments in the history of the fight against infectious disease. Unable to see the organism that causes rabies with the microscopes available, he convinced a skeptical medical community of the microorganism’s existence and also the possibility of vaccinating against it. He did this by doing work on rabbits and dogs. In 1885, after much heart searching, he tried out his rabies vaccine on aRead MoreEssay on Animal Testing1383 Words   |  6 Pagesand Behavior Animal testing is not a problem in today’s society because it is beneficial to humans. It seems unethical to put animals through such pain and torture, but if we stopped it completely there would be a large amount of human lives lost. How could this be? The further advancements in medical and technological science is inevitable. Therefore, if the testing must be done to learn more about the brain and body, which species (animals or man) seems expendable for such testing. The real questionRead MoreAnimal Testing and Mistreatment of Animals Essay554 Words   |  3 PagesAnimal research has played a major role in developing medications and treatments available to humans today, without animals, doctors would not be able to introduce these medications and treatments without initially testing them for safety. My wife has a son who was born without the pulmonary artery and because of animal research; he was provided another outlet for survival. In his first five days of life, he underwent surgery. It was the longest days of her life as she reminiscences, for twelveRead MoreAnimal Testing Is Wrong Essay1603 Words   |  7 PagesAnimal testing has been around since the third and fourth centuries BC, when it was performed by Greek philosopher-physicians. However, it is unknown when people began to question this process. In today’s society, the idea of testing products on animals has become more and more controversial with numerous groups being created and becoming even more vocal. While people will decide for themselves where they stand in this argument, I would hope that most would agree that animal abuse is wrong. So,Read More Animal Testing Essay1729 Words   |  7 Pages Animal Testing nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;More and more animals are being taken form their natural habitats and tested on every year. Researchers, scientists, and companies just trying to make new products are using animals to further their experiments. If animal testing continues to happen at this rate then their will be no animals left to use for food, study, or even for simple amusement. When the animals are being taken form their natural environments it harms

Should Cell Phones Be Banned in the Classroom Free Essays

Should high school students work part-time? Why or Why not? In my opinion high school students should work a part-time job because it gives the student an opportunity to contribute to the community. A part-time job will teach students the value of money and give them the skills that they can use in their future. Firstly, a part-time job for students is a good idea because students are greatly needed to participate in today’s society. We will write a custom essay sample on Should Cell Phones Be Banned in the Classroom? or any similar topic only for you Order Now Getting a job in the community is a great way to participate and get them involved. A part-time job would give the student a sense of ownership and belonging within their community. Also, when the student gets a pay check he or she has to know that they need to budget their money and also create a savings account for future purchases. Having a job will also teach students the value of the dollar. When a student is about to spend his or her money they can stop and question themselves, do I really need this? Finally a part-time job gives students important skills useful for their future. For example, if a student would get a job at the local department store, he or she would learn how to handle money, how to stock shelves, order supplies that are needed and customer service skills. Having a job builds a student’s character and trust worthy values. As we all know, in society word of mouth about one’s character and how responsible they are excels fast within any community. In conclusion, part- time work for a student is a key element in future success. It allows the student to grow and learn as an individual and create strong work ethic. There is nothing more valuable to an employer than an employee that has these skills. In life there is nothing more desirable to an individual, than to have a strong sense of worth, character and the ability to handle and manage money to its fullest potential. How to cite Should Cell Phones Be Banned in the Classroom?, Papers

Legal Restrictions on Downloading Music and Videos- myassignmenthelp

Question: Write about theLegal Restrictions on Downloading Music and Videos. Answer: Internet has provided innumerable advantages to the society. The major advantages of Internet include presence of information in every aspect and every field, downloading several files of music, videos, movies, educational documents and many more (Bechle, 2014). However, in spite of providing such tremendous advantages, Internet is often considered as one of the major problems in modern technological world. The files of music, videos and movies are restricted by government in many countries. Entertainment is important for all generations in modern world. It removes the monotony in life. The common types of entertainment include music, videos, and movies. These are mostly provided by the Internet. Internet is one of the most important boons that technology has provided to the world. Individuals can download these entertainment files easily from the Internet (Lertwachara Ayanso, 2015). However, these benefits are often exploited by certain number of people, who have wrong intentions. Illegal acts are involved due to this benefit. Moreover, these are downloaded from pirated sites. This involves in copyright policies. For this particular reason, downloading music and videos are legally restricted in almost all countries. The government has put a ban on the limits of downloading music, videos and movies and this has invited various problems for the modern generation. They are unable to download any more files from the Internet. The government is not wrong in their own terms. It is illegal to download any file from copyright and pirated websites. As per the copyright law, any type of obtaining and distribution of a work that is copyrighted without any type of permission from the copyright holder is absolutely illegal (Waelbroeck, 2013). The main problem has occurred for those individuals, who do not have any kind of wrong intentions. Even these people are suffering due to these legal restrictions. The people, who do their works from these downloaded files of music and videos, are suffering extremely. The government is allowing only those people, who are downloading from non pirated web sites. The files that are downloaded from original sites are often much expensive and not affordable for everyone (Hansen Walden, 2013). The normal people are not unable to download these files. The only way left for them is the copyrighted website. They are bound to download the files from the copyrighted websites for the sake of their job. These types of legal restrict ions have created major problems for these innocent people. These legal restrictions and limitations should be abolished on an immediate basis. Rather there should be restrictions that illegal and unethical files should not be downloaded from the Internet. The restrictions should be abolished without failure (Lertwachara Ayanso, 2015). There should be a legal site that would allow downloading all types of ethical and legal files of music and videos from the Internet. Therefore, from the above discussion it can be concluded that Internet is one of the most important boons that technology has provided to the world. All types of files can be downloaded from Internet easily. However, there are certain people who download several files from the illegal and copyrighted websites. There are restrictions that are set legally on the downloading of music and videos. All people do not download such files with wrong intentions and rather they do so for their job purpose. These restrictions should be abolished on an immediate basis. References Bechle, T. (2014).eMusic-Legal issues concerning downloading music over the Internet(Doctoral dissertation, University of Cape Town). Hansen, J. M., Walden, E. (2013). The role of restrictiveness of use in determining ethical and legal awareness of unauthorized file sharing. Lertwachara, K., Ayanso, A. (2015). Online Digital Music Piracy: Legal and Managerial Perspectives. Waelbroeck, P. (2013). Digital music: economic perspectives.

Strategy Analysis of Amazon Marketing Plan - Free Sample

Question: Discuss about the Amazon Marketing Strategy Recommendation Report. Answer: Introduction: Amazon is best known as the largest internet retailer in the world. This retail e-Business is not a simple case study in regards to the business model analysis. The company sells their products at a standard markup, and it has also pioneered alternative strategies of retail by acting as the gateway to the other retailers and a healthy marketplace, for the goods that are used. (Edelman, 2010)The organization mostly align its line of the business in regards to the sales of the product, services, digital subscriptions and through advertising. Amazon should major on the demographic and the psychographics segmentation on their marketing strategy. (O'Sullivan and Spangler, 1998) The marketing segmentation strategy is based on the purchase behavior of the customers and rather not what individuals have expressed the interest on, but what they did. They should also have a micro-level segmentation that can target every customer independently, thus allowing the company to convert the visitors to long-term and high valued customers. The customer segmentation involves creating individuals who will purchase in a particular way and various products. The company needs to target more the middle and the upper-class group of people since they have got more experience in the underlying technology. (Timmers, 1999) These individuals do not have the time and preference of convenience over shopping at the physical outlets. The company needs to improve on their delivery channel outlets so that one can get a product be delivered anywhere in the world at their convenience. On the distribution strategy of marketing, they need to increase on the existing centers; this will help the customers to get quickly the products they placed an order. The aspect of the competitive advantage has made the Amazon to be the leading e-commerce giant and their business model to be tremendously beneficial. They have acquired many e-commerce and IT startups example, pets.com, Woot and jungle.com that has helped them provide high-value services to their customers using the existing technology at a low cost. Competitive environment and key market trends of Amazon Company The current and the potential competitors of the Amazon Company are the physical world retailers, the vendors, distributors, the manufacturers, producers of the products and the publishers. (Timmers, 1999) There are also companies that provide the e-commerce services, and the enterprises that provide the infrastructure web services or the ones that store information for Amazon. All these groups pose completion for the company either directly or indirectly through carrying of the business one way or another. On the market trend, the Amazon stock has increased up over 40% for the past six months, due to the factors like the improvement of the profitability and the high growth on the cloud services of the business. To add to this, the company sales growth have increased in the international regions as indicated in the quarterly results of the enterprise. (Mahajan and Venkatesh, 2000) The company is predicted to continue to perform on the global e-commerce market for the coming years as a result of its competitive advantages strategies deployed. (O'Sullivan and Spangler, 1998) These plans include the prime programs and the access to the wide range of the network and the delivery centers. There is also a need for the investors to look at the increased competition from the companies like Alibaba, eBay, and the traditional retailers. These companies may limit the market share gains for Amazon in the next five years to come. The current target market of this company and recommendation to maximize on growth The company is targeting the middle and the upper-class individuals. The leading number of online shoppers are the prime buyers, with whom they spend more on average than the regular customers. Damanpour and Damanpour, 2001) Example, in the USA the older customers are more loyal to the services of the Amazon than the younger people. The Amazon Prime seems to appeal more to individuals who are forty years and above and attractive more to the seniors who are above 60 years of age. In the figure below shows the Business intelligence of estimates of about age distribution of the Amazon US customers. Amazon can increase on their target group by acquiring more customers. They can do these by setting various programs like the referral sales to leverage on the existing clients, by giving them incentives to refer to their friends. They can also expand their product line. (Edelman, 2010) It is achieved through adding new product lines for the products that are closely related to the current product they have. Another way is to increase the average size of the order. It can be achieved through more aggressive upsells by displaying on their website items on the product detail pages and in their shopping cart. SMART Framework The primary marketing objective of Amazon are; to continuously build on the customer database to at least 100million household throughout the world in the next five years plan. Secondly, they aim at achieving a market share of around 55% through selling their products and services. (Damanpour and Damanpour, 2001) The third objective to achieve 80% of the customer awareness of their brand to the target market over the next five years plan. I think these targets are realistic and achievable if the company embark on the targeting demographic and psychographic segmentation on their strategy. They target the given group of the individual like the teenagers, the middle class, and the upper class. These objective are specific, measurable and realistic to be achieved within the set time plan of five years, and I feel nothing to be changed. Key tactical marketing recommendations using the 7Ps of marketing for Amazon Company The people of both target market and the individuals of the Amazon directly relates to the business. Amazon should do more research to discover whether there is enough people to the targeted market group which, is in demand for the certain goods and the services. (Mahajan and Venkatesh, 2000)It is important to invest more in the employees on marketing training since they are the ones who deliver the services. Another aspect to focus more on is the process this issue is significant to Amazon since they need to make their distribution system very efficient. The targeted group wants to get product ordered very easily and quickly. To achieve this, they need to open more outlets centers throughout the world to cater to their client. Measurement strategy for the marketing recommendations On the measurement approach, Amazon ought to use demographic and psychographics segmentation in their marketing strategy. (Timmers, 1999) their segmentation should be based on the actual purchase behaviors. The goals and the objective for the company provide the basis of the measurement approach. The company should thus strive to achieve their purpose towards the five-year plan. I believe in accordance to the extensive campaign and marketing is concerned the company is ranked as the best online retailer, but soon companies like Alibaba and EBay are catching up. They need to include on their digital marketing on their overall objectives so as to drive a successful campaign of awareness across various marketing channels with the aim of, driving engagement and driving sales of their products and services. References Damanpour, F. and Damanpour, J.A., 2001. E-business e-commerce evolution: perspective and strategy. Managerial finance, 27(7), pp.16-33. Edelman, D.C., 2010. Branding in the digital age. Harvard business review, 88(12), pp.62-69. Mahajan, V. and Venkatesh, R., 2000. Marketing modeling for e-business. International Journal of Research in Marketing, 17(2), pp.215-225. Timmers, P., 1999. Electronic commerce. John Wiley Sons, Inc. O'Sullivan, E.L. and Spangler, K.J., 1998. Experience marketing: strategies for the newMillennium. Venture Publishing Inc.